Business Promotion: Increase Facebook Live Video Views As A Personalized Gift Shop

Each customized and personalized thing created by the hands of professionals is a real unique story that the thing carries. But no matter how amazing and authentic these things are, without promotion, the store will remain just a beautiful gallery of your work. That is why in the modern world it is impossible to imagine the work of a business without social networks. 

To some extent, social resources have simplified the work of the business – you don’t need to rely on traditional ads or word of mouth, a strong marketing strategy can replace this. 

Facebook is one of the places where entrepreneurs find their potential customers and generate order traffic. However, even here it is not so easy to achieve results, it is a matter of competition. But, fortunately, it is quite possible to stand out from the crowd and loudly declare your business if you approach the promotion wisely. 

In today’s post, we’ll explore live content, as well as ways to promote through it, including the option to buy real Facebook live views so that your page starts to flourish. Read on!

Optimize Your Live Videos

The most important difference between streams and other types of publications is time. Since streams start “here and now”, it is important to understand in advance at what time, location and what topic your live video will be about. This is necessary so that you are ready for the start of the stream. The fewer flaws viewers see on your stream, the better – trust and affection for the brand grow, which means that views increase. 

Plus, timing is one of the most important elements of effective promotion of publications of this type. You need to be sure that your target audience is online, and you’ll get a lot more viewers and potential customers than without this information. How can you  find the perfect time? Experiment! Try to start broadcasts at different times: at noon, 4 p.m. or in the evening and analyze the results. Based on the data you receive, go on the air at your own peak time to capture the attention of as many subscribers as possible.

Promote Live Events in Advance

Remember one simple truth: no matter how attractive your planned stream is, if you don’t start promoting it a few days before the start, you won’t see the results. That’s why it’s important to approach this in a structured and harmonious way. 

In addition to the announcement posts (48, 24 and 12 hours before the start), you can also use other tools such as FB Events or email marketing. The first option is available right on the site, you don’t need to perform a lot of other actions. It’s easy, accessible and understandable: the followers you invite will receive a notification about the start of the event, and are less likely to miss it. 

Email marketing is a little more complicated, and is most effective for stores that have already practiced it in their business. But if you have a list of interested people, be sure to send them a link to the planned stream so they can join.

Important: Your emails must match the tone of voice and not look like spam. This is ideal if you can make the email with the link as friendly and non-promotional as possible. This approach attracts many people and encourages them to support brands that are “on the same wavelength” with them.

Use an Additional Boost 

Often, the results of organic promotion keep you waiting. It may be a few weeks or even months before you start attracting new viewers – this is normal. But when you want to get views quickly, simply and without headaches, which will affect, for example, the purchase of new collections of your items, it’s time to think about investments. 

Additional paid boots allow you to instantly get real views, and, as a result, make your streams more popular on the platform. These incentives are especially relevant if they are applied with organic methods – in this case, the result is long-term. Plus, it is absolutely safe for the overall statistics of your account. Such views are as real as if ordinary users watched your streams. That is, the system recognizes them as absolutely genuine interactions, and thereby contributes to the organic promotion of the page. 

But remember that investments cannot completely replace promotions. These incentives are especially relevant if they are applied with organic methods – in this case, the result will be long-term.

Leverage Collaborations

Influencer marketing is the king of promotion and the main trend of the last few years. Experienced marketers and popular companies make a choice towards “people for people”, little by little they get rid of traditional advertising options. In the case of receiving live views, this is no less effective – by finding an influencer whose content resonates with yours, you will easily attract the attention of new viewers. 

Often, collaborations are barter, especially if you can offer the influencer something that he can use in his daily life. As an example, you can invite an influencer to your stream by sending him several gifts from your store in advance. When his viewers see you, they will want to explore your store in more detail, especially if the influencer notes that he is a customer or a friend of your company. 

This method is rightfully one of the most effective at the moment. But be prepared to make efforts: you will have to spend your time and resources to find the perfect creator and agree on terms of cooperation.

Final Words 

Promoting a personalized gift shop is, of course, not an easy task: it is important to take into account a lot of details, from views to likes and DM, everything is important. But this path becomes much easier when you have the right tools in your hands. Today we’ve shared the best of them, and now is the time to act using them in practice. We wish you good luck!