Rejina Pyo, Central St Martins graduate from Korea, set up her eponymous label in 2014 built on the idea that dressing is an everyday phenomenon that should be celebrated. A unique style that effortlessly draws together elements of both the ordinary and the extraordinary, Pyo’s designs succeed in turning heads, yet maintain wearable practicality for real women with real lives - far beyond the runway.
ON THE INSIDE
Made to last: the London-based designer goes by the philosophy that designs should always outlive the catwalk and evolve with the wearer as time passes, rather than complying to the fast pace of modern fashion, runway shows and fleeting trends. Pyo makes it clear that her designs only get better with age - and we couldn’t agree more.
ON THE OUTSIDE
From unexpectedly voluminous shapes to sculptural precision, Rejina Pyo’s pieces are crafted with a presence of architectural influence to perfectly demonstrate the intersection between fashion and art. Expect to see sharply tailored coats, signature mismatching buttons and timelessly classic silhouettes; the label’s style beats to it’s own drum when it comes to experimental colours, textures and shapes.