ALEXACHUNG

Off the back of a decade of countless sell-out designer collaborations, East London stalwart and all round it-girl Alexa Chung pushed the boat out and launched namesake label ALEXACHUNG in 2016.

ON THE OUTSIDE

Opposites attract: the magic of an ALEXACHUNG piece lies in the clash, think prim meets total party girl, leather paired with tweed — all with Alexa’s signature 60s twist. Her collections are always rich in oddball knitwear, vintage-inspired denim, heritage prints and, of course, super short mini skirts.

ON THE INSIDE

A healthy dose of British humour keeps the wheels turning at ALEXACHUNG, the designer injecting her signature tongue-in-cheek attitude into everything from garment names to YouTube videos filmed at her East London HQ.

Vivian Gathered Tie Waist Dress
AlexaChung£350

Vivian Gathered Tie Waist Dress

Washed Cotton Boilersuit
AlexaChung£255

Washed Cotton Boilersuit

Cow-Print Mini Skirt
AlexaChung£160

Cow-Print Mini Skirt

Biddie Denim Boiler Suit
AlexaChung£295

Biddie Denim Boiler Suit

Granny Smith Shirt Dress
AlexaChung£250

Granny Smith Shirt Dress