Off the back of a decade of countless sell-out designer collaborations, East London stalwart and all round it-girl Alexa Chung pushed the boat out and launched namesake label ALEXACHUNG in 2016.
ON THE OUTSIDE
Opposites attract: the magic of an ALEXACHUNG piece lies in the clash, think prim meets total party girl, leather paired with tweed — all with Alexa’s signature 60s twist. Her collections are always rich in oddball knitwear, vintage-inspired denim, heritage prints and, of course, super short mini skirts.
ON THE INSIDE
A healthy dose of British humour keeps the wheels turning at ALEXACHUNG, the designer injecting her signature tongue-in-cheek attitude into everything from garment names to YouTube videos filmed at her East London HQ.