ALEXACHUNG
Off the back of a decade of countless sell-out designer collaborations, East London stalwart and all round it-girl Alexa Chung pushed the boat out and launched namesake label ALEXACHUNG in 2016.
ON THE OUTSIDE
Opposites attract: the magic of an ALEXACHUNG piece lies in the clash, think prim meets total party girl, leather paired with tweed — all with Alexa’s signature 60s twist. Her collections are always rich in oddball knitwear, vintage-inspired denim, heritage prints and, of course, super short mini skirts.
ON THE INSIDE
A healthy dose of British humour keeps the wheels turning at ALEXACHUNG, the designer injecting her signature tongue-in-cheek attitude into everything from garment names to YouTube videos filmed at her East London HQ.
Vivian Gathered Tie Waist Dress
Washed Cotton Boilersuit
Biddie Denim Boiler Suit
Granny Smith Shirt Dress
Cow-Print Mini Skirt